Boston’s rental market is as competitive as ever, and with shifting tenant preferences, landlords who want to attract and retain top-quality renters need to stay ahead of the curve. The days of “four walls and a roof” being enough are long gone—today’s renters are seeking Boston apartments that match their lifestyle, work habits, and long-term goals.
Investing in the right amenities doesn’t just reduce vacancy; it can justify higher rents, attract more stable tenants, and create long-term value for your property. Here are the top 10 amenities Boston renters are asking for in 2025—and why they matter to you as a landlord.
1. In-Unit Laundry
Why renters want it: Convenience is everything, and Boston tenants no longer want to lug clothes to laundromats or share machines with the entire building.
Why it matters to landlords: Adding in-unit laundry can instantly increase the appeal of your unit, reduce turnover, and justify higher rents. Even compact washer/dryer combos are a huge draw in Boston’s tight rental market.
2. Flexible Work-From-Home Setups
Why renters want it: Hybrid and remote work are now standard, and tenants need dedicated, quiet spaces to stay productive.
Why it matters to landlords: Even small units can be reconfigured to offer work-from-home flexibility. Consider built-in desks, strong Wi-Fi infrastructure, or creating “bonus rooms” in your listings. Boston apartments marketed as “work-from-home friendly” stand out immediately.
3. Pet-Friendly Policies
Why renters want it: More Boston residents are adopting pets, and they’re actively seeking buildings that don’t make pet ownership a struggle.
Why it matters to landlords: Pet-friendly apartments rent faster and at higher rates. While some landlords worry about wear and tear, any damage can be deducted from security deposits and you can ask for references from previous landlords. Amenities like pet washing stations, fenced in yards, or nearby green space access are small touches that make a big difference.
4. Parking Options
Why renters want it: Street parking in Boston is notoriously difficult, and not every tenant relies on the T. EV ownership is also on the rise.
Why it matters to landlords: If you have parking, highlight it—it’s a premium feature. If possible, explore ways to create additional spots or add EV charging. Many Boston renters are willing to pay significantly more for a guaranteed parking solution.
5. Modern Kitchens
Why renters want it: Kitchens have become both functional and social spaces. Tenants want open layouts, energy-efficient appliances, and modern finishes.
Why it matters to landlords: Renovated kitchens are one of the most reliable ways to boost rental value and attract higher-end tenants. Even modest upgrades—like quartz countertops or stainless steel appliances—can make your unit shine in listing photos.
6. Central Air Conditioning
Why renters want it: Summers in Boston are hotter than ever, and window units don’t cut it. Renters now view central AC as a baseline feature in quality housing.
Why it matters to landlords: Installing central air is a larger upfront investment, but it makes your property significantly more competitive. Units with AC command higher rents and attract tenants in Boston willing to stay long-term.
7. Outdoor Space
Why renters want it: Renters value balconies, patios, and rooftop decks as extensions of their living space. In dense urban environments, private or shared outdoor areas feel like a luxury.
Why it matters to landlords: Even small outdoor enhancements—like shared seating areas or rooftop gardens—can add serious curb appeal to your listing and create a sense of community that keeps tenants renewing.
8. Fitness and Wellness Features
Why renters want it: Health and wellness are high priorities, and convenience matters. A quick workout at home beats trekking across town.
Why it matters to landlords: You don’t need to install a massive gym to make an impact. Simple investments—bike storage, for example—help your building compete with luxury developments without breaking the bank.
9. Smart Home Technology
Why renters want it: Keyless entry, smart thermostats, and energy-saving tech offer convenience and are often seen as the new standard.
Why it matters to landlords: Smart home upgrades can lower utility costs, improve property security, and make your units feel modern. These features also photograph well, helping your listings stand out online.
10. Storage Solutions
Why renters want it: City apartments rarely have enough space. Tenants look for walk-in closets, secure bike racks, and basement storage.
Why it matters to landlords: Storage upgrades are relatively inexpensive but deliver outsized value. Marketing your unit as “extra storage available” can sway tenants deciding between two similar options.
The Bottom Line
Boston renters in 2025 are demanding more—and the landlords who adapt will benefit most. Strategic investments in amenities don’t just increase rent potential; they reduce vacancies, attract higher-quality tenants, and future-proof your property.
If you’re looking to maximize your returns, consider which of these top amenities you can reasonably add or upgrade in your properties. Even small improvements can deliver big results in a market as competitive as Boston.
Casey Pak
Published September 10, 2025
